scribbles observations

we like black and white, it's easy

greys murky the water, but it's where humanisation begins


navigating the greyattention economy

Sonder - the understanding that everyone has lives as complex and intricate as your own.

One of the easiest ways to build hate towards someone is to dehumanise them. To be reductive. Strip them of their complexities and circumstances and instead, home in on a singular trait, expanding it to cover their whole personhood.

This is especially easily done in the age of clickbait titles and viral 140-character statements. It allows our every decreasing attention spans to make snap judgements and quickly pick sides. We like black and white, it’s easy. Greys murky the water.

Conversely, recognising the humanity in someone else, allows for the realisation of commonality to begin. After all, you too are human. Through this, a sense of empathy and connection emerges.